Crafting the Brand and Landing Page for a New Manufacturing SaaS

Design Process

Defining The Brand Foundations

I started by exploring naming options using AI tools and discussing them with the team. We wanted something simple, memorable, and relevant to the manufacturing context — without sounding too “techy” or generic.

Side Note: Letting AI Help Where I Lacked Expertise

I’m not a branding expert, so I used AI tools to help me generate name ideas, value propositions, and even tone suggestions. Rather than relying on intuition alone, I treated AI as a creative collaborator helping me explore faster, validate directions, and make more confident decisions.

It didn’t replace thinking it simply gave me a wider range of perspectives to build from.

For the naming phase, I conducted initial exploration using AI as a sparring partner for ideation. From around 3-5 name options that emerged, I chose one that best aligns with the brand values I want to build: Stechoq Suite. This name was chosen because it represents

Direct connection to corporate identity

Using the name “Stechoq” strengthens the direct association with the parent company, building trust and brand continuity.

The word “Suite” reflects an interconnected, modular system.

“Suite” is commonly used in the software world to describe a collection of integrated applications (e.g., Google Workspace Suite, Adobe Suite). This aligns with our goal: to build an application ecosystem that can be implemented flexibly and incrementally, tailored to the needs of each manufacturing client.

Scalability and communication flexibility

This name can easily be extended to sub-brands or derivative products, for example: Stechoq Suite: Forecasting ,Stechoq Suite: Warehouse, Stechoq Suite: Insight

Professional and enterprise-ready tone

Compared to more descriptive or overly creative names, “Stechoq Suite” conveys a sense of stability, seriousness, and is well-suited to a B2B context.

Structuring the Narrative

Rather than just listing features, I framed the content as a story:

• The current challenges faced by factories and manufacturers

• How our platform helps solve them

• What makes our product different

The goal was clarity over cleverness. I wanted decision-makers (not just tech people) to quickly understand the value.

Personal Note: UX Starts with Story

I learned that shaping the narrative is just as important as shaping the layout. Telling a clear story helped me organize the content and design decisions more intentionally — especially for a product this complex.

Structuring the Story: From Wireframe to Visual Flow

Before jumping into visuals, I worked through several wireframe iterations to explore different content flows.

The initial version was heavy on product features — but it felt cold and lacked emotional hook. I then tested a version that started with customer pain points, which felt more relatable

Designing for Trust and Simplicity

From the start, I knew this landing page had to do two things well: build trust and communicate clearly.

Since this product is targeting B2B manufacturing businesses — many of whom aren't familiar with tech jargon focused on designing with clarity in mind. That meant using simple messaging, structured sections, and visual cues that highlight the product’s real impact.

💡 I used soft gradients, pastel-toned 3D isometric illustrations, and visual whitespace to create a layout that feels modern, yet not intimidating.

Rather than overloading users with feature lists, I organized the content like a conversation:

• Start with the problem context (too many disconnected systems, manual data, low efficiency).

• Then show how the platform solves it through a connected flow (from shop floor to analytics).

• And finally, let users imagine how this could work in their own setup — with flexible modules and deployment.

Side Note: This was my first time writing and designing a full landing page solo. I learned that simplicity isn’t easy it takes effort to make something complex feel natural and clear.